by Kanisa Magazine | Feb 19, 2023 | Business, Consumers, Shopping, Ads & E-Commerce
Unilever is a data-driven decision making business that leverages on data analytics for marketing automation to grow its activities in any market, even in Africa. Doing Data Analytics for Unilever SEA in 2005 opened my eyes to data, and over the years I got to realise...
by Kanisa Magazine | Feb 19, 2023 | Business
FNB is a master in data analytics, improving customer experience using data, resulting in them not only increasing business goals, but even their customers’ goals, especially business bank account holders. Data speaks and when we listen, data can help us in improving...
by Kanisa Magazine | Feb 19, 2023 | Business
Coca-Cola is one company that has remained a global giant in its industry because of optimizing internal operations using data analytics. Coca-Cola leverages Big Data Analytics to identify the patterns in the purchases, what suits the people of a specific region,...
by Kanisa Magazine | Feb 17, 2023 | Business
Bill Gates and Microsoft, have demonstrated to the world, with Open AI’s ChatGPT, that there are opportunities for growth using data as a business; and that is possible for businesses in Africa. Data speaks, and when we listen, it can guide us to running our...
by Kanisa Magazine | Feb 17, 2023 | Business
Aliko Dangote makes moves in African markets as one that understands the power of identifying new business opportunities using data analytics. Data speaks, and as business owners we must listen, because therein we can identify new business opportunities using data....
