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Social Media Audits, a Necessity for Business Growth

by Kanisa Magazine | Nov 28, 2021 | Business

In South Africa, for a successful Digital Marketing strategy for business owners, there is need to conduct a Social Media Audit of the business and its brands. Just as in Accounting, an Audit helps measure performance and identify challenges that need to be overcome,...

The Economic Strength of South African Small Businesses

by Kanisa Magazine | Nov 22, 2021 | Business, Consumers, Shopping, Ads & E-Commerce

South African small businesses are capable of sustaining the lives of their business owners, communities, and the national economy, as they are the largest employer (50% of labour force), and contribute over 30% of GDP. The World Bank and International Finance...

The Global Balance Sheet is Growing Rapidly | McKinsey Report

by Kanisa Magazine | Nov 17, 2021 | Banking & Finance

The McKinsey Global Institute, addressed a very important question, “How productively are we using our wealth?”, and gave an insightful answer using financial accounting terminology to show a picture of the global economy. As the world looks to rebound...

Twitter vs. Buhari: Lessons on Digital Diplomacy from the Standoff

by Kanisa Magazine | Nov 6, 2021 | Profiles, People, Leadership

The standoff between Twitter and the Nigerian President, Prof. Muhammadu Buhari, resulting in its four months temporary ban in Nigeria is a good lesson as put in a gunslinging proverb that says, “in a standoff, never pull a gun on a man’s forehead,...

Googlicability: What Matters for Visibility on Google

by Kanisa Magazine | Nov 6, 2021 | Business

The Googlicability of your brand, product or service, is very important nowadays, as it affects revenue generation because you must be at least visible in searches to be taken chosen. You must know the and follow the “Googlicability Equation”. Having a great...
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