AFRICA THINKS HERE

On-the-ground business intelligence in Democratic Republic of Congo (DRC), since Februay 2026.

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Consumers

Digital Media Assets for your Business

Digital Media Assets for your Business

By Staff Writer | for Moakanyi Magazine There are three types of media assets that a business must know how to use and even account for in this Digital Age – Earned, Owned, and Paid Media. According to Forbes, brands need a strong digital footprint in order to...

Customer Retention is Key to Your Business Growth

A delicate balance: Welcoming the new while retaining existing customers “Keep the front door open to welcome new customers, but seal the back door to keep the existing ones”   In the ever-evolving business landscape, striking a balance between attracting new...