BOOKSHELF
Personality Traits and the Hiring Process
Written by Loice Valentine Kaunda | Branding Magazine | January 2019 The hiring process is a complex and exhausting part of management. When hiring employees, management cannot just randomly pick any person, they have to pick the right person out of a pool of...
The Rise of Renewable Energy Projects in Namibia
Industry | Staff Writer | Moakanyi Magazine Namibia, with its abundant solar and wind resources, is emerging as a leader in renewable energy in Southern Africa. The country’s ambitious energy projects aim to address challenges such as energy security, climate change,...
Beauty and the ZeeBank
By Oscar Habeenzu | for Cabanga Magazine Once upon a time in a land neighbouring Batswanaland, there was a daring Zulu girl called Zee, who, in the midst of a world dominated with brave conquerors, grew up to become a conqueror herself. Zee was fearless, full of wit,...
Israel Desert Agriculture
By Staff Writer | for Moakanyi Magazine Desert agriculture in Israel is one of the country’s greatest successes, and something at which Israel leads the world. The Negev Desert which covers over 60% of the country has actually shrunk in size over the past century as...
An Unsettled World: The Global Risk Report 2020
By Staff Writer | for Cabanga Magazine An extract from the report. The world cannot wait for the fog of geopolitical and geo-economic uncertainty to lift. Opting to ride out the current period in the hope that the global system will “snap back” runs the risk of...
Exploring Opportunities Across Industries in Zimbabwe and Africa
In today's dynamic and interconnected world, opportunities abound across a vast array of sectors and industries. From the fertile fields of agriculture to the soaring skyscrapers of real estate, from the transformative power of information technology to the healing...
A COOL REMINDER: 15 Strategies for Success in Digital Marketing
"A Cool Reminder: 15 Strategies for Success in Digital Marketing" is a book that covers a range of digital marketing topics, from the importance of authenticity and data-driven marketing to the benefits of working with a digital marketing agency and adapting to change...
Why SA: 5 Reasons Why Investing in South Africa is a Smart Choice for Africans!
Why SA: 5 Reasons Why Investing in South Africa is a Smart Choice for Africans, is an insightful quick read e-book that will help you discover the incredible opportunities that await you in this vibrant rainbow nation. Download and read now!
The High-Speed Rail Network in Egypt
Egypt has recently signed a $4.45 billion deal with Siemens and its consortium partners to build a high-speed electric rail line that will connect the Mediterranean and Red Sea coasts, covering a distance of 1000 km. The project is aimed at boosting the country's...
Leveraging Data Analytics for Marketing Automation to Grow a Business
Unilever is a data-driven decision making business that leverages on data analytics for marketing automation to grow its activities in any market, even in Africa. Doing Data Analytics for Unilever SEA in 2005 opened my eyes to data, and over the years I got to realise...
Protecting Your Business’s Assets with GetAPlan.Africa’s Intellectual Property Management Services
Intellectual property (IP) is a vital asset for any business, yet it is often overlooked or not given the attention it deserves. IP refers to creations of the mind such as inventions, literary and artistic works, symbols, names and images used in commerce.
The Rise of TikTok and the Lessons for Business Owners
From the night of the launch of TikTok at Starbucks, Sandton City, in Johannesburg, I have not stopped learning a lot as a business, from the rise of Tik Tok.
The Role of SEO in Digital Marketing
Search engine optimization (SEO) is an essential component of any digital marketing strategy. It's the process of improving the visibility and ranking of a website or a web page in search engine results pages (SERPs). A well-optimized website can drive organic traffic...
Googlicability: What Makes You more Visible on Google in South Africa
Can you be found on Google? Are you Googlicable? Can your prospective customers find you when you need them to? That is what we seek to answer in this article. First, Googlicability means "being visible on google", derived from how local African languages have you...
Building a Luxury Brand, Digitally! | Second Edition
Many brand owners want to pitch them as luxury brands, but do they know what it takes to own and grow a luxury brand?
Tisane Herbal Teas: The Rise of Speciality Tea in South Africa
Tisane Hebral Tea is evidence that there is a rise in of speciality tea in South Africa, as the increased consumption of tea has evolved, creating demand for speciality teas, just as is for Coffee. The rise in demand for speciality tea in South Africa is due to not...
The Creator Economy in SA: Opportunities to Create Jobs and Businesses, Digitally!
South Africa has a Creator Economy that is providing employment and entrepreneurs, and many Africans need to join this economy, as it is easy to start and profit from.
Digital Technology helping Batswana Female Entrepreneurs
Botswana is fast growing in the use of digital technologies for business, and Batswana female entrepreneurs on the frontier of this movement. There are arguments however, that say digital literacy is very low in Botswana, considering the number of users of internet,...
The Freight and Logistics Industry in South Africa
A diverse industry, investing in freight and logistics in South Africa requires an understanding of the overall industry, especially road-based. South African road-based logistics service providers are affected by consolidation processes driven by the fast-moving...
Merchandisers are Brand Ambassadors for Brands
Firstly, Merchandising is effective in driving the sales of the products. Whether it’s an online store or retail store, the right merchandising strategy influences the customer to make a buying decision thereby increasing sales. The most common job description is...